Fitbit's Latest Moves: Updates in Market and Products!

Image Credit- Fitbit

Fitbit, a brand synonymous with health and fitness tracking, has been making headlines recently. The company, now owned by Google, has been undergoing significant changes in its market presence and product lineup.

Fitbit’s Market Presence

In a surprising move, Fitbit has eased selling its products in several countries across Europe, Asia, and Latin America. Fitbit will not sell products in several countries including Croatia, the Czech Republic, Estonia, Hong Kong, Hungary, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Mexico, the Philippines, Poland, Portugal, Romania, Slovakia, and Thailand. This decision aligns with Fitbit’s strategic realignment under Google’s ownership. Despite this, Fitbit has assured its customers that it will continue to support its wearables with software updates and customer services.

Upcoming Fitbit Products

While Fitbit’s market presence is shrinking, the company is far from stagnant. Recent reports suggest that a new Fitbit device is on the horizon. The new device, identified by the product number G3MP5, was spotted on a US Federal Communications Commission website and a Singaporean telecoms database.

The new Fitbit device is expected to be a fitness tracker, given the similarities in the FCC e-label storage and access methods with existing Fitbit trackers like the Fitbit Charge 5. This would be the first new Fitbit device under Google since the company’s acquisition in November 2019.

Speculations on the New Fitbit Device

There are speculations that the new device could be a successor to the kid-friendly Fitbit Ace 3 or a new iteration of the Fitbit Luxe. The Fitbit Ace 3, launched in March 2021, was criticized for its stripped-down companion app. With the Fitbit app set to undergo a radical redesign later this year, it’s possible that Google plans to introduce new hardware alongside an improved software experience for kids.

Alternatively, the new device could be a new iteration of the Fitbit Charge series. The Fitbit Charge 5, while being Fitbit’s best fitness tracker, is considered outdated by modern tech standards. A Fitbit Charge 6, with built-in GPS, a bright AMOLED screen, and a week-long battery life, could be a strong contender in the fitness tracker market.

Conclusion

Fitbit’s recent moves reflect a strategic shift under Google’s ownership. While the company’s market presence is shrinking, it continues to innovate and develop new products. The upcoming Fitbit device, whether it’s a new Fitbit Ace, Luxe, or Charge, is eagerly anticipated by fitness enthusiasts worldwide. As Fitbit navigates these changes, it remains committed to helping people lead healthier, more active lives.